Facebook Ads
9 Best Facebook Ad Campaigns to Boost Sales Business 2
June 8, 2016 By Jay Yan Subscribe to Ads news Related Topics Announcing Recommendations API Advertising Policies: Text in Images Our research has shown that people demonstrate a preference for ads with less text, which is why we've had a policy limiting excessive text on images in ads for years.
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1. AdEspresso Trusted by brands and businesses across the globe, AdEspresso is the king of Facebook ad tools. The platform allows you to create, manage, and analyze campaigns all in one handy interface, and gives you the opportunity to run A/B tests and explore which of your Facebook ads perform the best. Pros
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Meta Business Help Center About text overlays and safe zones for ads in Stories and Reels Some of these features are being introduced gradually. You may not see them yet. Text overlays on image and video ads can draw attention to an important part of your ad's message. Text overlay best practices for ads in Reels and Stories
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The Facebook Ads Guide provides design specifications and technical requirements across each format and placement. You'll find information on dimensions, file sizes, character limits and more. Create an ad Image Ads Drive people to destination websites or apps through high-quality and engaging visuals.
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A photo ad gives you a clean, simple format to use with inspiring imagery and engaging copy. When are photo ads your best option? When you want to drive people to your site. In a Facebook study, a series of photo-only ads outperformed other ad formats in driving unique traffic. When you need to create an ad in minutes.
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Use a Facebook grid tool to check your ads before you include them in campaigns. You can reduce your costs with a text ad of less than 20% up to 50%, so important for your business success. Uses facebook rule 20/80 for safe results in campaigns. Add maximum 5-word text with a font size between 20 - 30 px, as long as it is visible and support.
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This Facebook ad text checker allowed advertisers to easily upload an ad image and instantly know whether the graphic aligned with the 20% limit before entering the ad review process. So Long, Ad Checker In September 2020, Facebook quietly removed the 20% text rule, along with the Ad Checker since it was no longer of use.
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United States Ad category Explore other tools You can also find detailed ad information by using the Ad Library Report or the Ad Library API. Download information and track spending For ads about social issues, elections or politics, use the Ad Library Report to see overall spending totals and details about spending by advertiser and location.
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Go to your Audiences. (You can also create a lookalike audience during ad creation in Meta Ads Manager). Select the Create audience dropdown and choose Lookalike audience. Choose your source. A source can be a custom audience not created with your pixel data, your mobile app data or fans of your Page. Consider using a group of 1,000 to 50,000.
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Because Facebook knows that ads perform best with little to no text, it implemented the 20% rule. This rule states that in order to run an image-based ad, your image (s) must have less than 20% text per image. This rule applies to all image-based ads shown on both Facebook and Instagram, including single image ads, carousel ads, and video ads.
Facebook Ads
Keep the attention of your audience by cropping tightly around the important part of the image. To show multiple images in the same ad, we recommend the carousel format. Consider colors, palettes and filters. Use appealing colors appropriate for the content, such as bright tones for a summer sale or calming pastels for a spa. Preview your ads.
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Description: 27 characters Technical Requirements Maximum File Size: 30MB Minimum Width: 600 pixels Minimum Height: 600 pixels Aspect Ratio Tolerance: 3% Panoramas or 360 Photos Panoramas and 360 photos may be used on Facebook as an interactive experience with some objectives.
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The most commonly used method to check this rule is by dividing your image into grids and counting the number of grids are highlighted by text. If its more than 20% of the total number of grids, then Facebook will not approve your ad. Now, you're probably thinking: Do I really have to divide me image up into grids?
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How to check if you are images are within the 20% text requirement for Facebook AdsFacebook Tool to Check - https://www.facebook.com/ads/tools/text_overlayCo.
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Check out the tool over 10,000 SEO professionals and digital marketers use every day. Step 1) Upload an image from your computer (1 MB max size) Step 2) Select all the squares that contain text This tool was designed to make it quick and easy to determine whether your image will pass Facebook's text to image ratio requirements (20% or less text).
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The current Facebook text overlay rule. Facebook Product Marketing Manager, Afsheen Ali, to officially address the 20% text rule: Our research has shown that people demonstrate a preference for ads with less text. Previously, if 20% of an ad image's area was text, it was not approved to run on Facebook, Instagram, or the Audience Network.
