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Tags: Clothing label Gant has unveiled a new logo and visual identity. The new branding is said to be an attempt by the company to reorient itself with prominent American collegiate group, the Ivy League. Founded in 1949 by shirtmaker Bernard Gantmacher, the brand's button-down 'Diamond G' shirt is said to have become "synonymous" with the.

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2019 70th Birthday Celebrating 70 years of preppy American Sportswear. 2025 The Aim We aspire to be Employer of Choice within our industry. Back then, 1914 A man named Bernard Gantmacher, a Ukrainian native, makes the long journey to Ellis Island to begin his new life.

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Until this year, the Gant brand lived on in New Haven at the corner of Elm and York, despite the fact that three Swedish entrepreneurs had obtained Gant's licensing rights in 1980. "We say that Gant was born in the U.S. and raised in Europe," CEO Patrik Nilsson told WWD, a womenswear trade magazine, in 2015. "It's American sportswear.

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The GANT Brand is Born Responding to the evolving menswear market, Gantmacher and his two sons, Marty and Elliot, decide to part ways with Shapiro. They give up their contracts with titans like J. Press and Brooks Brothers and start their own brand: GANT. A few years later, the sons even change their family name to Gant.

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GANT is a company driven by a simple idea: Never Stop Learning. It's a belief that has guided them since 1949 when Bernard Gantmacher founded a shirtmaking company in the college town of New Haven, Connecticut. The original staple, Gant shirts represent the beginnings of the label. Detailed with a variety of creative tailoring features, Gant.

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THE IVY LEAGUE LOOK GANT is driven by a simple idea: Never Stop Learning. In 1949, this idea guided Bernard Gantmacher when founding a shirtmaking company in the college town of New Haven, Connecticut.

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THE GANT BRAND IS BORN Encouraged by his sons, Bernard Gantmacher establishes GANT Inc. and starts to make shirts under the company's own label. Read more 1950s THE COLOR EXPLOSION In the 1950s the prevailing color for a man's shirt is white - until GANT invents a daring new look, sparking the Oxford Color Explosion. Read more Mid-1950s

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Fashion The Anatomy of the Shirt with GANT As the original shirtmakers since 1949, it's safe to say that GANT know a thing or two about the craftsmanship of the shirt. The brand takes us through what makes for the perfect shirt. 6 years ago • By Sarah Atkinson

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Shirtmakers since 1949. Stories define us, and our story begins with the shirt. We explore our shirting history, design anatomy and stylized ways on how to best wear this iconic piece. From slim fit Oxford shirts to oversized striped designs, discover men's and women's shirts to buy now and wear forever. Men's Shirts Women's Shirts.

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A GANT shirt wasn't just a fashion essential, it was a staple of the wardrobe formen across America. To reflect his, from the 1960s the company was known simply as Gant Shirtmakers. GANT's growth continued with a collection of American Sportswearin 1971 and, three years later, the sub-brand GANT Rugger was launched.

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1907-1927 The Start Of A Long Journey The story of GANT begins with a Ukrainian boy in search of a better life who sailed to America, fell in love, found success and forever changed American style. Read more Original Shirtmakers AN AMERICAN DREAM

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Gant Inc., stylized as GANT, is a Swedish clothing retailer with American roots, headquartered in Stockholm, Sweden. The company was founded in 1949 by Bernard Gantmacher and was originally based in New Haven, Connecticut. Gant operates in 70 markets and its products are available at over 4 000 retailers and Gant-stores all over the world.

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No future without an origin. There are a whole series of beautiful stories about the all-American brand GANT, with the story of its founding being perhaps the most beautiful. In 1914 Bernard Gantmacher came to New York from the Ukraine, 17 years old, full of hopes and dreams. Manhattan's Garment District was America's textile hub at the time.

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Gant, stylized as GANT, is a Swedish clothing brand with American roots, headquartered in Stockholm, Sweden. The company was founded in 1949 by Bernard Gantmacher and was originally based in New Haven, Connecticut. Gant operates in 70 markets and its products are available at over 4 000 retailers and Gant-stores all over the world. "House of.

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The GANT brand is born Encouraged by his sons, Bernard Gantmacher establishes GANT Inc - and starts to make shirts under the company's own label. At the time the town of New Haven was one of America's capitals of clothing manufacture.