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Julie Steinberg. Fireball Whisky maker Sazerac Co. hit back at litigation alleging it misleadingly portrays its Fireball Cinnamon malt beverage as the same thing, saying the lead plaintiffs lack standing to pursue their proposed class suits and in any event, the labels aren't confusing. Damien Patterson sued in a California federal court, and.

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In March of 2023, Fireball's parent company, Sazerac Co., responded to the lawsuit by claiming that the plaintiffs had no standing to file the lawsuit and by stating that the bottle designs were not confusing, according to Bloomberg. A few months after that, Marquez and her attorneys voluntarily dropped their complaint, according to Illinois Assistant Attorney General John P. Moynihan.

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March 22, 2023, 4:09 PM UTC. Fireball Cinnamon Malt Beverage Buyer Drops His Deception Suit. By Julie Steinberg. Julie Steinberg. Reporter. A California consumer has voluntarily dismissed, for now, a suit alleging Sazerac Co. deceptively tries to pass off its Fireball Cinnamon malt beverage as its flagship Fireball Whisky.

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The consumer claims that he believed that the product included whisky due to similarities to Fireball Whisky's label. The defendant moved for a dismissal of the lawsuit. However, a federal judge denied the motion to dismiss. The judge determined that packaging in question could potentially confuse reasonably consumers.

Lawsuit Claims the Makers of Fireball are Misleading Customers

And on Thursday, U.S. District Judge Edward Chen denied Metairie, Louisiana-based Sazerac motion to dismiss the suit, saying that many of the features of its whisky-flavored malt beverage's packaging "could affirmatively mislead consumers.". There are striking similarities between the labels for Fireball Whisky — a cinnamon-flavored, 66.

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USA TODAY. 0:00. 0:24. Those 99-cent, mini bottles of Fireball Cinnamon don't actually contain whiskey - and a class-action lawsuit filed earlier this month is accusing Fireball's maker, Sazerac.

Fireball Cinnamon class action claims mini bottles not actual whisky

Lead plaintiff Anna Marquez has sued Sazerac Company, Inc, which makes and markets Fireball. According to her legal filing, Marquez saw a "huge" display of Fireball Cinnamon at a gas station.

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The Fireball Cinnamon class action lawsuit is Marquez, et al. v. Sazerac Co. Inc.,. Judge dismissed Coca-Cola class action over alleged false '100% recyclable' claims Gas station that sold alcohol to Alex Murdaugh's son settles lawsuit for $15M Anheuser-Busch to pay $537,000 to settle EPA safety allegations.

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U.S. District Court for the Northern District of Illinois. Consumers are suing Sazerac Company, Inc., the makers of Fireball whiskey, for fraud and misrepresentation, as the mini bottles of the.

Fireball Cinnamon Sued for Misleading Consumers With Labels

In the lawsuit filed Jan. 7, Marquez argues that the mini bottles of Fireball whisky are "almost identical" to the bottles of Fireball Cinnamon, and are intentionally deceptive.

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A new class action lawsuit out of a federal court in Illinois alleges that the way Fireball Cinnamon is marketed is misleading and leads customers to believe they are buying whiskey when they aren.

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correction. A previous version of this story's headline referred to mini bottles of Fireball and did not specify Fireball Cinnamon as the focus of the lawsuit. The story also previously featured.

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The lawsuit was filed by Sheehan & Associates, P.C. According to the filing, the Sazerac Company has successfully marked up the price to a "premium" of $0.99 for the 50 milliliter bottles, "as a.

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By Amanda Holpuch. Jan. 26, 2023. The maker of Fireball Cinnamon Whisky has been sued for fraud for selling a beverage that, at a glance, looks like the spicy Fireball spirit famed for its.

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August 30, 2023 - Fireball Cinnamon Whiskey Lawsuit Dismissed by Plaintiffs The proposed class action detailed on this page was voluntarily dismissed by the plaintiffs on May 19, 2023. The plaintiffs' one-page notice of voluntary dismissal can be found here .

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The lawsuit alleges that while it is legal for the company to use the brand name of "Fireball" for both drinks, federal and state legislation prohibits creating an overall "misleading impression."