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KFC. While most businesses try to make a good impression when expanding into a foreign country, fried chicken franchise KFC got off on the wrong foot when it opened in China in the late 1980s.

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However, this isn't the first time KFC's slogan made people scratch their heads. According to Business Insider, KFC made a bit of a translation boo-boo when it first opened in China in the 1980s."Finger-lickin' good" was somehow translated to "eat your fingers off."

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2. KFC "Eat Your Fingers Off" Campaign. In 1987 KFC was looking to expand to the Beijing market, and as part of their multilingual marketing strategy the marketing department looked to moved their "Finger Lickin' Good" campaign to the local Chinese market.

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Using the same slogan—"It's Finger Lickin' Good"—since the '50s, KFC was ready to take China by storm. Unfortunately, in Mandarin—spoken by 73% of the Chinese population—"Finger Lickin' Good" was translated to "Eat Your Fingers Off". As big of a fail as this was, the brand was small enough over there to recover.

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In Chinese, the Kentucky Fried Chicken slogan "finger-lickin' good" came out as "Eat your fingers off". That wasn't KFC's only blunder. In the mid-1980's when the brand launched their first store in Hong Kong, they used chickens raised and fed in China. The Chinese feed their chickens fish—so the taste was not the same as.

KFC Finger Lickin’ Good poster campaign

It was announced recently that Colonel Sanders will be taking his fast food outlets and world famous chicken into pastures new. KFC are attempting to expand their "finger-lickin' good.

Just Try Licking Your Fingers While Eating KFC Now LaptrinhX / News

Mon 17 Nov 2003 02.23 EST. KFC's "finger lickin' good" slogan was mistranslated in China as "eat your fingers off". The Ford Pinto flopped when it was launched in Brazil. Mystified executives.

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TIL that when KFC's slogan "finger lickin good" was translated into Chinese, it read "eat your fingers off" hbr.org Open. Share Sort by: Best. Open comment sort options. I've never eaten at a KFC, but if their slogan was "Eat your fingers off!", i would absolutely go. Reply reply

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We'll Eat Your Fingers Off. Nothing says "we care about you" like ill-prepared messaging. We routinely discuss the power good communication has in our marketing messaging work. When I stumbled upon this KFC mishap, I had to share it with you - it's a great, stark example of this. "Finger lickin' good" makes sense to English.

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KFC got off to a rough start in the Chinese market when it translated "finger-lickin' good" into Chinese characters meaning "eat your fingers off." The company rallied, and KFC China has since expanded rapidly by abandoning the American market model of a limited and cheap menu emphasizing takeout and instead reflecting China's strong restaurant.

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The company stuck with this when moving its campaign into China, where unfortunately this phrase translates to "We'll eat your fingers off." And when Coke first attempted to translate its brand name phonetically into Chinese, its first attempts were botched as well, sounding to native speakers like "bite the wax tadpole" and "female.

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The 11 Worst Foreign Ad Translation Fails. KFC: Watch your fingers! Just because a company dedicates hundreds of millions of dollars to international advertising doesn't mean that it uses.

The iconic KFC slogan "it's finger lickin' good." is given a lot of

Of a series of missteps, the most memorable was the slogan. At the time, the company's slogan was "finger-lickin' good.". When they translated it into Chinese, they began inadvertently advertising it as "eat your fingers off.". It is easy to laugh at this, or any of the other countless examples of mistranslations from one language.

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When the chain went on to be the first western fast food company to open in Beijing, 30 years later, whoever translated its tagline landed on the not-so-appetizing 'Eat your fingers off.' Yum.

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3 China marketing misfires: Nike, Burberry and KFC KFC: 'Eat your fingers off' As China began opening up and engaging with Western businesses during the 1980s, legendary fast-food chain KFC was quick off the mark… but maybe too quick. The slogan - "Finger-lickin' good" - has been a centrepiece of its brand awareness since the 1950s.